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MER Group bolsters its sales division: The company has appointed Marcelo Rubin, founder and former CEO of Netafim Peru, as VP of International Sales

Holon, September 17, 2017: MER Group (TASE: CMER), provider of telecom, security, intelligence, and cyber solutions, announced that as part of its efforts to bolster its sales activities, the company has appointed Marcelo Rubin as VP of International Sales. Rubin will be responsible for all of MER’s foreign sales.

Rubin has 25 years of experience in senior management positions related to sales, marketing and business development in leading global technological corporations. Over the last decade, he has held senior sales and marketing positions in several companies in the SK Group. His most recent position was senior VP Marketing and Sales at IWI.

Beforehand, he founded Netafim Peru, a subsidiary of Netafim, and served as its CEO for four years. During that time, the company implemented some of the world’s largest agricultural turnkey projects, resulting in a sharp increase in volume turnover.

Nir Lempert, MER Group’s CEO “Marcelo has excellent building and development capabilities and vast experience with intra and inter-organizational interfaces, mergers, acquisitions and forming strategic partnerships that led to significant growth and development in the companies that he led. Marcelo will play an important role in creating strong bonds and partnerships between the MER Global sales division and the group’s various business units. I am convinced that his experience will prove instrumental for the future development and reinforcement of the group’s sales division and will contribute greatly to promoting our solutions on a global level.”

About MER Group

MER Group (TASE: C.MER) is a global Israeli Company that focuses its operations in five core fields: communications infrastructure and optical fiber; HLS (Homeland Security including safe cities, strategic installations, smart cities, campuses and smart buildings); cyber intelligence services; intelligence and investigative systems based on BIG DATA technology; and tactical communications solutions for emergency and lifesaving forces (first responders) and armies (see land and air).

The Company, through its subsidiaries offers end to end holistic solutions that include consulting, development, manufacture, integration, implementation and training adapted to the customer’s needs. The Group’s customers include governmental, municipal and security agencies, banks, communications operators and more. The Company has a number of software and electronics R&D centers as well as manufacturing plants in Israel and around the world.

MER Group employs about 1,200 employees, number tens of subsidiaries and is active primarily in Latin America, the USA, Africa and Israel. MER is managed by Nir Lampert and is controlled by Haim MER, the FIMI fund and Yitzchak ben Basat. It has been traded on the TA exchange since 1992. MER’s headquarters are located in Holon.


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